The increasing globalization o f the world is having a beneficial impact on the tourism sector, with digital technologies playing an important role in this process. Such technologies facilitate the discovery, customisation and purchase o f tourism products and services. The role o f technology in enhancing the competitiveness of their businesses and the quality of their services is o f great importance to those involved in the provision o f tourism services. The benefits o f the tourism industry to the international economy are enormous, and they achieve this through the use of digital technologies that facilitate the production of attractive, creative, tourism products, distribution for sale, advertising to target audiences, and the sale of products through various online channels.
